Tuesday, October 8, 2019
What attributes of eco-labels are important to consumers Essay
What attributes of eco-labels are important to consumers - Essay Example The authors used an online discrete choice/ choice-based conjoint to investigate the drivers that influence consumer preference on over eco-labels (Delmas & Lessem, 2014). Consumers cannot assess the environmental qualities of a product until it arrives at the market. The presence of eco-labels seeks to bridge this information gap between manufacturers and consumers by presenting the ingredients and environmental qualities of a certified product. The environmental attributes of a product are essential to consumers since they influence their purchasing decisions. Eco-labels influence consumersââ¬â¢ preferences on products. A research that used a discrete choice experiment and a latent class choice model to investigate the significance of consumersââ¬â¢ preference for wine back labels and identify the correlation of these labels relative to price confirmed this (Mueller, Lockshin, Saltman, & Blanford, 2010). The research established that simple eco-labels statements derive positive customer response while eco-labels with difficult messages like the chemical ingredients of a product derives negative responses (Mueller, Lockshin, Saltman, & Blanford, 2010). More so, the presence of private benefits in eco-labeled products derives positive consumer responses (Delmas & Lessem, 2014). Such benefits may include health benefits, increased durability, and high quality. In this context, such factors will affect consumerââ¬â¢s willingness to buy cleaning products. Health attribute influences consumer preferences for eco-labeled products. Developed countries like America offer eco-labels health claims through independent agencies. Various studies derive that most consumers always prefer healthier products. The increased customersââ¬â¢ demand for healthier food products has led to the use of eco-labeling (McCluskey & Loureiro, 2003). The authors conducted an empirical study on consumer preferences and willingness to buy various types of food
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